Lipstick Lesbians are Frugal about Romance
This print ad appeared in the Chicago Sun-Times today:
(Large image)
This odd electric heater with faux flames claims to lower heading bills (but will probably raise electric bills). It has a "real Amish built solid wood fireplace mantel." And because they are currently free with a phone call, "everyone is trying to get a Roll-n-Glow fireplace."
"Everyone," evidently, includes hot sexy lesbians:
The ad really heats up with two scantily clad, bed-headed blonde lesbians sitting on a large, unmade bed, staring dreamily into the warm glow of the electric heater. It must be morning – diffuse sunlight is streaming in, there's a plate of waffles on the bed, and both women are in casual yet satiny lingerie.
As Mick, my co-worker who brought this ad to my attention, pointed out, there are only two champagne glasses. With the exception of the elderly woman holding what I presume is a lower heating bill, the photos in the ad are candid shots of the Roll-n-Glow fireplace in use. Unless there's a lucky man (or wealthy John) out of frame with his champagne glass, we can only assume that this photo, too, is meant to be a candid shot. Therefore, it must be a candid shot of the hottest lesbian couple to appear in the pages of the SunTimes since Ellen DeGeneris and Portia Di Rossi.
Pardon the assumption, but this sort of crappy product typically found in discount stores is usually marketed to your Middle American consumer, and typically marketed to women, at that. Thus the photos of children and the crazy elderly woman who probably owns 47 cats. Using this image of two hot lesbians the morning after a sexy romp seems ill-advised unless research has uncovered an untapped market of lascivious men who are feeling a little chilly.
Frankly, I don't need the heater. Just the ad is making me warm.
Postscript: I can't wait to see how many hits I get from search engines now that I have a blog entry using the word "lesbian" six times, including the alt description in the close-up <img> tag.
5 Comments:
I dont understand the american males obsession with lipstick lesbians. No that there's anything wrong with that.
"Using this image [...] seems ill-advised unless research has uncovered an untapped market of lascivious men who are feeling a little chilly." Huh? I'd be surprised to learn that you'd be suprised to learn that sexy ladies in bed are sexy to look at by pretty much every demographic. Ill-advised my ass.
My Sun-times paper doesnt have the lesbians. Just a man and a woman!
Just thought I'd let you know I stumbled across your posting on lipstick lesbians while Googling images of 'fake fireplaces' ... this'll do nicely! Hope this Lipstick Lesbo abertising catches on over here in the UK.. I like it!
Another version of the ad is now running in the Springfield Sunday New-Leader. Springfield, Missouri is surrounded with Amish and Mennonite communities.
So out of respect, one might suppose, the add features a large photo of 'Amish' workers cranking out the $295.00 oak mantles that go with the free heater.
If I didn't live amongst them, I'd be inclined to think some shysters were taking advantage of some naive people. However, misrepresentation is something of a rule around these parts. 'Amish' vegetable stands frequently sell produce brought in from places like Mexico and China. 'Amish' stores sell 'handcrafted' toys and trinkets that have actually been manufactured in China and elsewhere. The tourists eat it all up and no one says anything to dispel them of their illusions.
Caveat emptor.
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