I don't read /. everyday because I'm dying to get the latest Linux build or because I want to know how to eek another .5 frames per second out of my Radeon 9700. I read it because (a) I hate Microsoft, (b) I'm fascinated by the interaction between technology and culture, and (c) sciency/new technology stories like this -- a refrigerator that cools using sound waves. Often times superior technology gets shafted by business interests. Cheap steam powered cars would be the death of the oil industry, for example, so they make sure even electric cars require gas. However, this research is funded by Ben & Jerry's, which obviously sees this as a cost-saving measure in the long run -- no freon, fewer moving parts, less maintenance. If a much beloved company like B&J can put this sort of technology to good use, the corporate equivalent of "Aw, shucks, ain't they cute?" would be to get behind this new technology.